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6 expert bridal shopping tips

A professional may have a dress in mind that fits none of your listed specifications but ends up being your favorite, experts say. [Photo provided]
A professional may have a dress in mind that fits none of your listed specifications but ends up being your favorite, experts say. [Photo provided]

Dreaming of looking flawless on your wedding day? Whether you’re shopping for a gown, a headpiece, a ring or location, here’s a little help from bridal experts.

1. Be open

“First and foremost, come with an open mind. You may have lots of photos saved and ideas in your head of what you’d like to try on, but you may surprise yourself,” said Jennette Kruszka, director of public relations and marketing at Kleinfeld Bridal in New York. “A gown may not be your favorite on the hanger but you love how it looks on, and vice versa. “We also recommend keeping the focus on you and bringing along a few of your nearest and dearest to help you shop. Too many opinionated people can make it difficult to make a decision.”

2. Follow pro tips

“Be open to the suggestions of the tailor or stylist. The professionals may have a dress in mind that fits none of your listed specifications but ends up being your favorite,” said Whitney Cox, wedding coordinator at Vegas Weddings. “There’s a reason trying on a wedding dress isn’t like buying other types of clothes. It is an important choice and there are professionals with years of expertise who want you to find that perfect dress. You are the one making the big decision and you ultimately have to pick what’s right for you, but it doesn’t hurt to have an expert on your side to help guide you to the dress of your dreams.”

3. Shop early

“Shopping for your wedding attire nine to 12 months before your wedding is ideal since you’ll likely need about six months to spare for fittings,” said Shelley Brown, senior fashion and beauty editor at The Knot. “Why? Unless you buy a ready-to-wear dress or a sample gown, wedding dresses are custom-made, and once your attire arrives, it’s going to have to be altered — usually several times — to fit you perfectly. That said, many companies can turn a dress around more quickly if need be. But if you have less than six months, start shopping right away and try to have an open mind about your dress choices.”

4. Top it off

“The matching of your dress and headpiece is a fun consideration,” said Genevieve Foddy, designer and owner of Genevieve Rose Atelier in New York. “A more elaborate gown with intricate beading or lace is lovely paired with a more simple headpiece, whereas a white shift dress, jumpsuit or pantsuit for a city hall wedding can be dressed up and given a shot of personality with a more elaborate fascinator or large hat.”

5. Book early

“A lot of (wedding) venues are full during certain seasons in 2020 already,” said Rebecca Jones, owner of Pine Creek Escape in Oregon, Illinois, about two hours west of Chicago. “Brides are not afraid to do their research before they are engaged. The average couple has been engaged for less than a month when they start touring venues. Natural beauty and outdoor locations are all the craze. Brides have ditched the fancy, dressed-up location in search of natural beauty and elegance. Think natural greenery, native plants and splashes of simple touches.”

6. Know what’s trending

“Fancy shaped diamonds are a growing trend for engagement rings,” said Toni Zehrer, chief merchandising officer at Kay Jewelers, Jared and Zales. “The most popular styles are pear and oval followed by the growing popularity of emerald, cushion, marquise and princess. Color is also popular both in metals and stones, and a great way to show individuality in your jewelry.”

Related Photos
<strong>Brides have ditched the fancy, dressed-up location in search of natural beauty and elegance, experts say. [Photo provided]</strong>

Brides have ditched the fancy, dressed-up location in search of natural beauty and elegance, experts say. [Photo provided]

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