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Main Event: Baron it all for a name

Classified information. Top secret. Gag order.

All might describe a good marketing strategy by Prodigal Hockey, LLC, to pretend it's tight lipped but willing to keep fans and media talking by throwing a few curveballs.

No one, literally, is talking at Prodigal, which will market and operate Oklahoma City's new Triple-A American Hockey League franchise.

But...

*Since May 3, logos and color schemes for the "Oklahoma City Barons" have been on the U.S. Patent and Trademark Office website. The application was filed by Prodigal Hockey, LLC.

Prodigal director of communications Josh Evans declined comment to The Oklahoman when asked about the nickname "Barons".

*On May 11, Prodigal filed another application, this for "Oklahoma City Roughnecks." No logos are colors were included.

*Friday and Saturday nights, concession workers at AT&T Bricktown Ballpark wore gray T-shirts with a hockey theme. The front of the shirts said "Hockey Returns to OKC. Be There". One the back of the shirts was a logo and the words "Oklahoma City Bisons".

A concession worker told The Oklahoman: "They (supervisors) just told us to wear them." Asked if they were for the new AHL team this fall, the concession worker said, "I think so."

Again, Prodigal spokesman Evans declined comment.

Your guess is as good as ours. Who knows? Four decades of hockey tradition might continue; the "Oklahoma City Blazers" might live on after all.

Whatever it is, Prodigal Hockey, LLC, has people talking.

We will all find out 4 p.m. Wednesday, when Prodigal makes the official announcement at the Cox Convention Center.

Today, The Oklahoman takes a look at what we've seen, what we've heard — and what if?

Related Photos
Using the Edmonton Oilers’ color scheme, we mocked up a home and away sweater for the AHL team with the Barons logo found registered at the U.S. Patent and Trademark Office. Of course, this is just a guess. The Prodigy Hockey group has been tight-lipped about the name of the team.

Illustration by Phillip Baeza, the Oklahoman

Using the Edmonton Oilers’ color scheme, we mocked up a home and away sweater for the AHL team with the Barons logo found registered at the U.S. Patent and Trademark Office. Of course, this is just a guess. The Prodigy Hockey group has been tight-lipped about the name of the team. Illustration...

<figure><img src="//cdn2.newsok.biz/cache/r960-64ce256478cd3944f9aa4c03a2ceb6e3.jpg" alt="Photo - Using the Edmonton Oilers’ color scheme, we mocked up a home and away sweater for the AHL team with the Barons logo found registered at the U.S. Patent and Trademark Office. Of course, this is just a guess. The Prodigy Hockey group has been tight-lipped about the name of the team. Illustration by Phillip Baeza, the Oklahoman" title="Using the Edmonton Oilers’ color scheme, we mocked up a home and away sweater for the AHL team with the Barons logo found registered at the U.S. Patent and Trademark Office. Of course, this is just a guess. The Prodigy Hockey group has been tight-lipped about the name of the team. Illustration by Phillip Baeza, the Oklahoman"><figcaption>Using the Edmonton Oilers’ color scheme, we mocked up a home and away sweater for the AHL team with the Barons logo found registered at the U.S. Patent and Trademark Office. Of course, this is just a guess. The Prodigy Hockey group has been tight-lipped about the name of the team. Illustration by Phillip Baeza, the Oklahoman</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-64aa7e9f487f3c4f40f5f4dd880b607d.jpg" alt="Photo - This T-shirt was seen at Bricktown Ballpark over weekend. Could it be the new nickname of OKC’s AHL team? Photo by Scott Munn, The Oklahoman" title="This T-shirt was seen at Bricktown Ballpark over weekend. Could it be the new nickname of OKC’s AHL team? Photo by Scott Munn, The Oklahoman"><figcaption>This T-shirt was seen at Bricktown Ballpark over weekend. Could it be the new nickname of OKC’s AHL team? Photo by Scott Munn, The Oklahoman</figcaption></figure>
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